In approaching business, people generally think in profits instead of cash. When imagining a new business, an owner thinks of the cost to promote the service, the fee you could charge, and what the profits per unit might be. They think of a business as sales minus costs and expenses—that is, profit. Unfortunately, profits are not spent in business—cash is.

Profitable companies go broke every day because money is tied up in assets and expenses can’t be paid for.

Working capital is critical to the health of your business. In order to have a healthy cash flow to pay for expenses (whether expected or unexpected) you need to understand the cash implications of your business.

Whether you own a multi-million dollar business, or are just starting out, cash management planning is not to be overlooked!